Hi, I'm Maibelle
Hi, I'm Maibelle
Hi, I'm Maibelle
/my · bel/
/my · bel/
Hello
Hello
I believe software should give energy and power back to the user, not take it away.
I'm a strategy-to-stack product designer based in the San Francisco Bay Area, working across product thinking, craft, storytelling, and increasingly, code.
Previously I was Cofounder & CPO at Pinkoi, Asia's leading design marketplace, where I owned product and design end to end, from sole designer in year one to leading 8 disciplines at scale. What I was building was a place where commerce felt like care, where finding the right object felt like finding a piece of yourself.
I do my best work navigating evolving user needs, business constraints, and strategic ambiguity, especially when direction needs to be discovered rather than handed down.
Today I build with AI to reclaim time for what actually matters. The details that make software feel human and delightful. The moments that give energy back instead of taking it. Staying close to the craft while the playbook gets rewritten. I care deeply about how pixels make people feel.
I believe software should give energy and power back to the user, not take it away.
I'm a strategy-to-stack product designer based in the San Francisco Bay Area, working across product thinking, craft, storytelling, and increasingly, code.
Previously I was Cofounder & CPO at Pinkoi, Asia's leading design marketplace, where I owned product and design end to end, from sole designer in year one to leading 8 disciplines at scale. What I was building was a place where commerce felt like care, where finding the right object felt like finding a piece of yourself.
I do my best work navigating evolving user needs, business constraints, and strategic ambiguity, especially when direction needs to be discovered rather than handed down.
Today I build with AI to reclaim time for what actually matters. The details that make software feel human and delightful. The moments that give energy back instead of taking it. Staying close to the craft while the playbook gets rewritten. I care deeply about how pixels make people feel.
Selected Work
Work
When Discovery Became the Bottleneck
When Discovery Became the Bottleneck
Marketplace discovery
System-level redesign
When the Brand Became a Ceiling
When the Brand Became a Ceiling
Brand strategy
Growth architecture
When Seller Growth Hid Seller Struggles
When Seller Growth Hid Seller Struggles
Seller enablement
Strategic infrastructure
What teammates say
What teammates say
What teammates say
Maibelle has a rare ability to craft ambitious yet practical visions, breaking them into clear, actionable steps that make even the most challenging goals achievable. Working with her, I learned to align technical decisions with product strategy to drive real impact.
— PoJen, AI Engineering Lead
Maibelle evolved alongside Pinkoi, from early mobile products to platform scale and AI-driven systems. Under pressure, she remained thoughtful, human, and decisive, creating space for teams to challenge ideas and grow together.
— Jason, Product Manager
Maibelle has a rare ability to craft ambitious yet practical visions, breaking them into clear, actionable steps that make even the most challenging goals achievable. Working with her, I learned to align technical decisions with product strategy to drive real impact.
— PoJen, AI Engineering Lead
Maibelle evolved alongside Pinkoi, from early mobile products to platform scale and AI-driven systems. Under pressure, she remained thoughtful, human, and decisive, creating space for teams to challenge ideas and grow together.
— Jason, Product Manager
Maibelle has a rare ability to craft ambitious yet practical visions, breaking them into clear, actionable steps that make even the most challenging goals achievable. Working with her, I learned to align technical decisions with product strategy to drive real impact.
— PoJen, AI Engineering Lead
Maibelle evolved alongside Pinkoi, from early mobile products to platform scale and AI-driven systems. Under pressure, she remained thoughtful, human, and decisive, creating space for teams to challenge ideas and grow together.
— Jason, Product Manager
Maibelle has a rare ability to craft ambitious yet practical visions, breaking them into clear, actionable steps that make even the most challenging goals achievable. Working with her, I learned to align technical decisions with product strategy to drive real impact.
— PoJen, AI Engineering Lead
Maibelle evolved alongside Pinkoi, from early mobile products to platform scale and AI-driven systems. Under pressure, she remained thoughtful, human, and decisive, creating space for teams to challenge ideas and grow together.
— Jason, Product Manager
Maibelle is skilled at positioning a product's market role and strategy, thinking at the ecosystem level rather than focusing on individual features. She pursues a clear strategic direction while being willing to make trade-offs for practical considerations.
— Tzu-Hsi, Data Science Lead
Maibelle guided our teams through transformative initiatives, consistently delivering projects that elevated both user experience and business outcomes. She built and mentored the design team, helping us develop both skills and strategic mindset.
— Remi, Design Lead
Maibelle is skilled at positioning a product's market role and strategy, thinking at the ecosystem level rather than focusing on individual features. She pursues a clear strategic direction while being willing to make trade-offs for practical considerations.
— Tzu-Hsi, Data Science Lead
Maibelle guided our teams through transformative initiatives, consistently delivering projects that elevated both user experience and business outcomes. She built and mentored the design team, helping us develop both skills and strategic mindset.
— Remi, Design Lead
Maibelle is skilled at positioning a product's market role and strategy, thinking at the ecosystem level rather than focusing on individual features. She pursues a clear strategic direction while being willing to make trade-offs for practical considerations.
— Tzu-Hsi, Data Science Lead
Maibelle guided our teams through transformative initiatives, consistently delivering projects that elevated both user experience and business outcomes. She built and mentored the design team, helping us develop both skills and strategic mindset.
— Remi, Design Lead
Maibelle transformed user research into clear, innovative product strategies that formed the cornerstone of Pinkoi's growth. Her approach always resonated with the research team and shaped our long-term direction.
— Sigmund, UX Research Lead
Maibelle has an extraordinary ability to transform abstract visions into actionable milestones, progressively guiding teams toward ambitious goals. She consistently communicated product direction with precision, ensuring the rationale behind decisions was always clear to the engineering team.
— Roy, Engineering Lead
Maibelle transformed user research into clear, innovative product strategies that formed the cornerstone of Pinkoi's growth. Her approach always resonated with the research team and shaped our long-term direction.
— Sigmund, UX Research Lead
Maibelle has an extraordinary ability to transform abstract visions into actionable milestones, progressively guiding teams toward ambitious goals. She consistently communicated product direction with precision, ensuring the rationale behind decisions was always clear to the engineering team.
— Roy, Engineering Lead
Maibelle transformed user research into clear, innovative product strategies that formed the cornerstone of Pinkoi's growth. Her approach always resonated with the research team and shaped our long-term direction.
— Sigmund, UX Research Lead
Maibelle has an extraordinary ability to transform abstract visions into actionable milestones, progressively guiding teams toward ambitious goals. She consistently communicated product direction with precision, ensuring the rationale behind decisions was always clear to the engineering team.
— Roy, Engineering Lead
Maibelle transformed user research into clear, innovative product strategies that formed the cornerstone of Pinkoi's growth. Her approach always resonated with the research team and shaped our long-term direction.
— Sigmund, UX Research Lead
Maibelle has an extraordinary ability to transform abstract visions into actionable milestones, progressively guiding teams toward ambitious goals. She consistently communicated product direction with precision, ensuring the rationale behind decisions was always clear to the engineering team.
— Roy, Engineering Lead
Approach
Approach
Complexity often reveals the essence of a problem. Clarity comes from structured insights that help teams reason about tradeoffs, not from oversimplifying reality. I translate ambiguity into visual frameworks and decision criteria that help cross-functional teams align around what matters.
01
Synthesize complexity to bring clarity
Complexity often reveals the essence of a problem. Clarity comes from structured insights that help teams reason about tradeoffs, not from oversimplifying reality. I translate ambiguity into visual frameworks and decision criteria that help cross-functional teams align around what matters.
01
Synthesize complexity to bring clarity
Complexity often reveals the essence of a problem. Clarity comes from structured insights that help teams reason about tradeoffs, not from oversimplifying reality. I translate ambiguity into visual frameworks and decision criteria that help cross-functional teams align around what matters.
01
Synthesize complexity to bring clarity
The best decisions balance analytical rigor with deep user empathy. Metrics show us where we are. Narratives explain why and create shared context. I combine quantitative insights with qualitative depth, grounding decisions in data while using stories to motivate action.
02
Numbers explain, but stories inspire
The best decisions balance analytical rigor with deep user empathy. Metrics show us where we are. Narratives explain why and create shared context. I combine quantitative insights with qualitative depth, grounding decisions in data while using stories to motivate action.
02
Numbers explain, but stories inspire
The best decisions balance analytical rigor with deep user empathy. Metrics show us where we are. Narratives explain why and create shared context. I combine quantitative insights with qualitative depth, grounding decisions in data while using stories to motivate action.
02
Numbers explain, but stories inspire
AI makes decent experiences easier to build. That's the floor rising. What matters now is what we do with that freed-up time. I use it to ask harder questions, take bigger creative risks, and pursue the kind of quality that used to feel out of reach.
03
Raise the ceiling, not just the floor
AI makes decent experiences easier to build. That's the floor rising. What matters now is what we do with that freed-up time. I use it to ask harder questions, take bigger creative risks, and pursue the kind of quality that used to feel out of reach.
03
Raise the ceiling, not just the floor
AI makes decent experiences easier to build. That's the floor rising. What matters now is what we do with that freed-up time. I use it to ask harder questions, take bigger creative risks, and pursue the kind of quality that used to feel out of reach.
03
